Brand Director

Description

Freddie’s Flowers was founded by Freddie Garland in October 2014 with one ambition: to change people’s relationship with flowers. We believe flowers aren’t only for grand occasions, but they make every day special, inspiring creativity and sparking joy.

Our starting point was our direct-to-consumer subscription model, helping us grow a loyal UK following. We launched in Germany in 2020, and then in 2021 we secured significant backing from The Craftory, a like-minded purpose-led global investment house, helping us expand, develop and grow. 2023 saw us start our gifting service – bringing the best of Freddie’s Flowers to everyone who needs it (even last minute!).

From the seed of an idea we continue to flourish; we’re now a B Corp organisation. And our founding mission remains unchanged – to change the world of flowers, and to change the world with flowers.

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About the Role

As the Fractional Brand Director, you’ll be the strategic lead for our brand - ensuring it grows with clarity, consistency, and resonance. You’ll guide and support our founder-led creative vision, elevate execution across all customer touchpoints, and connect brand positioning to long-term business goals.

You’ll lead and mentor a passionate brand + creative team, ensuring everyone is aligned and empowered to deliver standout work - while keeping our brand emotionally rich, culturally relevant, and commercially sharp.

This is a senior strategic role, ideal for someone with deep brand building experience in consumer, lifestyle, or luxury categories, looking to work part-time in a hands-on but high-impact leadership position.

This role is focused on strategic leadership, brand growth, and alignment across all

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Responsibilities

●Brand Strategy & Positioning

○ Refine and evolve the brand strategy to drive awareness, growth, loyalty, and cultural relevance

○ Define brand architecture, messaging, and tone of voice

○ Lead seasonal and annual brand planning with input from key creative and commercial stakeholders

● Creative Leadership & Oversight

○ Support and mentor the team to deliver emotionally compelling campaigns and content

○ Champion brand consistency across all channels: packaging, social, web, partnerships, and product

○ Provide brand & creative direction at key moments (e.g. launches, shoots, seasonal campaigns)

● Team Leadership & Collaboration

○ Manage and coach the Senior Brand Manager, Creative Director and Copy Lead, providing clear priorities and structured development

○ Represent the Brand + Creative team to the Board

○ Act as a bridge between the creative and commercial teams, ensuring alignment

○ Nurture a positive and purposeful brand culture within the team

● Growth & Innovation

○ Guide brand evolution as the company expands into new categories (e.g. gifting, retail, or international markets)

○ Use insight, intuition, and data to uncover brand opportunities and audience segments

○ Stay ahead of cultural trends and competitor activity

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Requirements

● An experienced brand leader (10+ years) with a background in consumer, beauty, lifestyle, or premium DTC

● A sharp brand thinker with a deeply creative instinct and commercial awareness

● Highly collaborative and emotionally intelligent, with a mentorship mindset

● Comfortable working closely with a founder and creative-led team

● Excited to build something beautiful, joyful, and culturally meaningful

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Bonus Points

● Experience in subscription or membership models

● Background in premium, seasonal, or sustainability-driven brands

● Interest in floristry, wellness, or creative lifestyle content

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How to Apply

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