Chief Marketing Officer

About The Job

Sparrow is seeking an exceptional Fractional Chief Marketing Officer to lead our next phase of growth. Join us as we transform how Canadians live, addressing housing affordability and social isolation through the power of shared living.

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About Sparrow

Sparrow is a shared living platform on a mission to unlock the power of living together. We're tackling two of the biggest challenges of our time—housing affordability and social isolation—by reimagining how we use the space we already have.

With over 12 million empty bedrooms across Canada, Sparrow helps homeowners and renters turn underutilized space into thriving shared homes. Our platform connects people who have extra rooms or entire homes with those seeking safe, affordable, community-oriented places to live.

Whether it's homesharing with a homeowner or co-living with others in a professionally managed shared unit, Sparrow makes shared living simple, secure, and enjoyable. Hosts earn reliable income. Renters find places they can afford. Everyone gains a greater sense of connection, support, and belonging.

We believe there's magic in living together, and we're driving a movement that reimagines how we use and share space.

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Our Traction

• Backed by leading institutions with significant funding and strategic support
• Dual business model: Homeshare platform + managed co-living properties
• 120% YoY Revenue Growth, with strong momentum, improving unit economics and operational metrics
• 4.7+ star customer ratings across Trustpilot and Google from hundreds of users
• Educational partnerships including university collaborations

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What You'll Lead

Strategic Growth Leadership

• Formulate and execute robust growth strategies targeting both hosts and renters
• Pioneer innovative direct-to-consumer acquisition techniques and channel partnerships
• Shape broader business strategy in collaboration with senior leadership

Team & Channel Development

• Build, mentor, and lead a dynamic growth team to achieve ambitious goals
• Optimize direct-to-consumer channels while exploring strategic partnerships
• Create scalable processes and measurement framework
• Oversee growth budget with focus on maximum ROI

Full-Funnel Growth

• Drive user acquisition and retention strategies that increase lifetime value
• Expand beyond Meta to Google, Bing, SEO, content marketing, and email
• Work cross-functionally with product, customer success, and sales teams
• Harness analytics to identify growth opportunities and measure success

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What We're Looking For

Must-Haves:

• 7+ years growth or strategic marketing roles with significant startup/high-growth company experience
• Proven track record scaling companies from early to mature stage, preferably through seed/Series A/B phases
• Marketplace/PropTech expertise - homesharing, rentals, real estate, or related tech industry
• Canadian market expertise and deep understanding of housing landscape
• Exceptional leadership skills with experience building high-performance teams

What You Need to Succeed:

• Visionary Leadership: Think big, challenge conventional norms, inspire teams toward audacious goals
• Deep Industry Insight: Comprehensive understanding of homesharing and coliving space and competitor landscape
• Stakeholder Engagement: Work cross-functionally, align growth strategies with company vision

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Why Join Sparrow

Perfect Growth Stage:

• Proven business model with institutional backing and clear traction
• Transform from early-stage to market leader
• Multiple revenue streams ready for systematic scaling

Mission + Impact:

• Be part of Canada's next big housing movement
• Address massive social challenges: 12M+ empty bedrooms, housing affordability crisis
• Drive real change that touches lives and creates shared spaces

Startup Culture & Benefits:

• Dynamic learning environment where every day offers growth opportunities
• Remote-first flexibility with collaborative, supportive team culture
• Autonomy and ownership - trusted to take the reins on projects and strategy
• Significant social impact - not just a job, but a mission that reshapes how people live

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How to Apply

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