Director of Marketing & Communications

About The Role

Job Title: Director of Marketing & Communications
Company: Burlap & Barrel
Location: Remote
Reports to: Co-CEOs Ethan and Ori
Status: Part-time (20 hours/week) growing into full-time

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About Burlap & Barrel

Burlap & Barrel is a single-origin spice company working directly with smallholder farmers around the world to source exceptional, sustainably grown spices. Our mission is to build a more equitable and transparent global food system, while delivering unmatched flavor to home cooks and professional chefs alike.

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Role Overview

As Director of Marketing & Communications, you’ll lead the storytelling, growth, and brand strategy efforts that bring Burlap & Barrel’s mission to life. You’ll own how we show up across digital platforms, press, packaging, and community engagement, helping us scale awareness, grow our customer base, and strengthen our brand identity — all while staying deeply rooted in our values.

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Key Responsibilities

Brand Strategy & Voice

• Own and evolve the brand voice, visual identity, and customer-facing messaging across all channels. 
• Develop integrated marketing campaigns that connect our sourcing stories, product launches, partnerships, and impact.

Digital Marketing & Growth

• Oversee e-commerce marketing, including paid efforts on Google, Meta, Amazon, and affiliate with our Digital Marketing Lead - and evaluate and set up systems for new channels such as TikTok or influencer marketing.
• Analyze performance metrics (CAC, LTV, ROAS) and optimize campaigns accordingly. Must have excellent command of analytics through these channels.
• Optimize the customer journey across the website to drive engagement, conversion, and repeat purchasing with the Site & E-commerce Lead. 
• Manage the email marketing calendar (Klaviyo), product drops, and content strategy with the copy lead. Design and execute email flows strategy with the site & e-commerce lead. 

Influencer & Community Engagement, Partnerships 

• Identify and manage influencer and chef partnerships. 
• Lead community-driven campaigns, giveaways, and brand ambassador initiatives.
• Collaborate with partner organizations on co-branded campaigns, co-branded products, and other partnerships with our Partnership & Product Lead. 

Creative & Content Oversight

• Lead static and video content development (photography, video, copy) in collaboration with designers and freelance creators.
• Ensure consistent creative output across web, social, print, and retail packaging.

Public Relations 

• Work with Co-CEOs and publicist to build storytelling arcs that tie our sourcing, quality, and mission into consumer-facing narratives.

Customer Service

• Oversee customer service team and continuously evaluate and improve customer experience. 
• Lead incorporation of ChatAI system to enhance rapid customer service response. 

Management

• Manage team of 8 (and growing) on the Marketing & Communications team, including partnerships & product lead, site/e-commerce lead, digital marketing lead, copy lead, customer service team, and PR lead.
• Report to Co-CEOs and communicate with the leadership team: Director of Operations & Director of Wholesale 

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You Might Be a Great Fit If You…

• Are a strategic thinker who thrives on storytelling, analytics, and mission-driven branding.
• Have 5–8+ years of experience in marketing or comms at a food, CPG, or mission-driven brand.
• Have a strong creative eye and deep understanding of digital channels. 
• Know how to manage external partners, creators, agencies, and an internal team. 
• Care deeply about ethical sourcing, food equity, and making complex supply chains more transparent and accessible.

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How to Apply

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