VP of Marketing

About Us

Smart Capital Center is the only end-to-end, AI-powered platform for CRE investment and financial management. Purpose-built to power real-time underwriting, asset management, and portfolio analysis, the platform combines live data intelligence, workflow automation, and AI-driven insights to accelerate decision-making, reduce risk, and spot opportunity others miss.

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The Opportunity

Smart Capital Center is seeking a Fractional Marketing Director to provide high-level leadership, oversight, and management of our internal marketing team. This consultancy role focuses exclusively on guiding strategy, supervising team execution, and ensuring alignment across the marketing organization.

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What You’ll Do

Team Leadership & Oversight

• Manage, mentor, and provide direction to the internal marketing team.
• Establish clear goals, roles, processes, and accountability across all team functions.
• Ensure the team maintains high standards of quality, consistency, and timeliness in all deliverables.

Strategic Direction

• Set overall marketing direction and priorities aligned with company objectives.
• Translate company goals into actionable plans for the team to execute.
• Provide ongoing strategic guidance, course correction, and operational clarity.

Performance Management

• Review team output and provide feedback to improve quality and effectiveness.
• Oversee performance metrics, reporting, and internal reviews to ensure team productivity and alignment.
• Ensure the team uses data effectively to guide decisions and optimize efforts.

Cross-Functional Alignment

• Work closely with leadership, sales, and product teams to ensure marketing efforts support broader organizational goals.
• Guide the team in aligning messaging, timelines, and initiatives across departments.

Operational Structure

• Assess current workflows, capabilities, and tools; recommend improvements for efficiency and scalability.
• Identify gaps in team skill sets, roles, or processes and advise on solutions.
• Ensure smooth coordination between internal team members and external vendors/agencies.

Consultative Leadership

• Act as a trusted advisor to the executive team on all marketing organization matters.
• Provide high-level recommendations without participating in execution or hands-on production work.
• Maintain focus on leadership, oversight, and strategic enablement.

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What We’re Looking For

• Proven experience leading and managing marketing teams at the Director/VP/Fractional CMO level
• Strong background in overseeing marketing operations and team performance
• Excellent leadership, communication, and organizational skills
• Ability to bring clarity, structure, and accountability to a growing team
• Skilled at operating in a consultancy model with strategic oversight only
• Experience aligning cross-functional teams in fast-paced environments

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👉 To learn more about us, visit smartcapitalcenter.com

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How to Apply

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