Senior Marketing Manager

About Us

Ourself is a leading health tracking app dedicated to empowering women to take charge of their health. Our innovative platform provides tools and insights for health tracking that integrates hormonal cycles with individual symptoms, medical conditions, lifestyle and overall wellness.

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Role Overview

We are looking for a dynamic and results-oriented part-time marketing manager to join our team on a contract basis. You will help create our marketing strategy and oversee multiple marketing channels that drive user acquisition, engagement, and retention. This role is ideal for someone with a passion for women’s health and wellness and experience managing marketing efforts in a fast-paced, digital-first environment.

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Responsibilities

Create and execute the marketing strategy including overseeing multiple marketing channels including the following:

• Social Media Management: Develop and execute strategies, including overseeing a UCG program, to grow the community, increase users, and enhance brand presence.
• Email Marketing: Plan and manage email campaigns, including newsletters, promotions, and automated sequences to drive user engagement.
• Content Management: Oversee creation of blog, social media, and other content, ensuring alignment with brand voice and audience needs.
• SEO & ASO: Optimize SEO and app store listings through keyword research, metadata improvements, and compelling visuals to boost visibility and downloads.
• Digital Advertising: Manage paid campaigns across Google, Facebook, Instagram, and other platforms to drive user acquisition.
• Analytics & Reporting: Analyze performance data to refine strategies and deliver actionable insights.
  

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Qualifications

• Proven experience in digital marketing specifically for mobile apps, preferably in the health and wellness space.
• Strong expertise across marketing channels, including social media management, email marketing platforms, SEO, ASO, and content management programs.
• Data-driven mindset with the ability to interpret analytics and translate them into actionable strategies.
• Passion for women’s health and wellness.

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Compensation

• Please submit a proposal including a monthly rate for a part-time ongoing role.
  

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Why Join Us?

• Join a team focused on bringing a groundbreaking product to market first, giving you the opportunity to make a tangible impact and gain unique industry experience.
• Be part of a mission-driven company dedicated to improving women’s health and well-being.
• Work in a collaborative, innovative, and flexible environment.

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How to Apply

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