Senior Lifecycle Marketing Manager

Background

Bay FC is the first NWSL team in the Bay Area. Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne—in partnership with global investment firm Sixth Street, Bay FC is changing the face of women’s soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity.   

Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others.   

While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.   

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Position Summary

This is a 6-month contract covering a parental leave.

We're searching for a data-driven Senior Lifecycle Marketing Manager to lead fan retention and engagement via email, push, and SMS campaigns from mid-June through December. The role focuses on developing and executing personalized omni-channel communications to strengthen fan relationships and boost revenue across ticketing, merchandise, and club experiences during the second half of the season and offseason.

You’ll use data insights to optimize campaigns, test new strategies, implement complex journeys, and manage supporting technical infrastructure. The position also includes mentoring the Lifecycle Marketing Coordinator. Ideal candidates have a passion for women’s soccer and want to enhance the NWSL experience. Reporting is to the Vice President of Growth & Retention.

It is expected that this role will be approximately 18-20 hours a week.

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Key Responsibilities

• Manage a cross-channel communications calendar aligned with fan milestones and club initiatives.
• Design customer journeys based on fan data for relevant, timely messaging.
• Maintain and troubleshoot Snaplogic pipelines and data imports into Iterable.
• Update personalized content and catalogs regularly.
• Oversee campaign testing to optimize cadence, messaging, timing, and channel mix.
• Partner on creative submissions for content development to ensure brand consistency across Lifecycle campaigns.
• Report Referral Candy metrics via Shopify.
• Drive SMS sign-ups and optimize flow through Digioh.
• Analyze campaigns and fan trends to identify improvements; share insights with stakeholders.
• Supervise the Lifecycle Marketing Coordinator, support campaign and audience QA, and promote collaboration.
• Work with BI, ticketing, merchandise, and creative teams to align marketing with club goals.
• Ensure compliance with privacy laws and industry practices.
• Track lifecycle marketing trends and technologies to enhance fan engagement and retention.

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Qualifications​

• Strong understanding of marketing automation platforms and CRM systems; experience with Iterable preferred.
• Demonstrated ability to develop and execute data-driven marketing strategies
• Excellent analytical skills with the ability to interpret complex data and derive actionable insights.
• Proven experience in managing and mentoring teams, fostering a high-performance culture.
• Exceptional communication skills, both written and verbal, with the ability to collaborate effectively across departments.
• Strong project management skills, with the ability to prioritize and manage multiple initiatives.
• Familiarity with legal regulations in marketing, including CAN-SPAM and CCPA.

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How to Apply

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