Retention & Lifecycle Marketing Expert

About Us

Katia Designs is a fast-growing women’s jewelry and lifestyle brand based in Boca Raton, Florida with a strong emotional connection to our customer base and a highly engaged community of over 100,000 customers.

We are looking for a highly experienced Fractional Retention & Lifecycle Marketing Expert to help us maximize customer lifetime value, repeat purchases, retention revenue, loyalty, and overall profitability across our Shopify ecosystem.

This is NOT an entry-level email marketing role.

We are looking for someone who deeply understands:

• Shopify retention marketing
• customer psychology
• lifecycle automation
• post-purchase monetization
• segmentation strategy
• loyalty/referral systems
• SMS/email revenue growth
• VIP customer programs
• winback campaigns
• retention-focused growth strategy

Our belief is simple:The biggest growth opportunity in our business is likely already sitting inside our existing customer database — and we want an expert who knows how to unlock it.

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Responsibilities

• Audit our current customer retention and lifecycle marketing systems
• Review existing Klaviyo flows, campaigns, segmentation, and automation
• Identify major revenue opportunities within our customer database
• Build advanced customer segmentation strategies
• Improve repeat purchase behavior and customer lifetime value (LTV)
• Create and optimize:

• winback campaigns
• post-purchase flows
• VIP customer journeys
• loyalty/rewards strategies
• referral programs
• reactivation campaigns
• SMS monetization strategies

• Develop stronger personalization across email/SMS/customer journeys
• Help architect a scalable retention marketing engine
• Work closely with:

• Brand Manager
• CRO Manager
• Founder
• Creative team

• Provide strategic guidance and implementation recommendations
• Help improve customer engagement without relying heavily on discounting

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Ideal Candidate

You MUST have:

• Proven experience scaling retention revenue for Shopify brands

Strong expertise with:

• Klaviyo
• Shopify Plus
• SMS marketing
• lifecycle marketing
• segmentation
• customer cohorts
• loyalty systems

Deep understanding of retention KPIs including:

• repeat purchase rate
• LTV
• retention revenue %
• email revenue per recipient
• cohort performance
• reactivation rates

Experience with brands doing $5M–$50M+ annually preferred

Strong analytical and strategic thinking

Ability to identify hidden revenue opportunities

Ability to work collaboratively with internal teams

Fashion, beauty, wellness, or female-focused brand experience strongly preferred

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Huge Plus If You Have Experience With

• LoyaltyLion
• Okendo
• Rebuy
• Postscript
• Attentive
• Recharge
• AI-driven personalization
• Subscription/member programs
• Founder-led brands
• Community-driven retention

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What We Are Looking For

We are NOT looking for someone to simply “send emails.”

We are looking for someone who understands how to turn an existing customer database into a highly profitable long-term growth engine.

You should be obsessed with:

• customer behavior
• emotional engagement
• repeat purchasing
• retention psychology
• personalization
• increasing lifetime value

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Engagement Structure

• Fractional / consulting role
• Flexible hours
• Remote acceptable
• Potential long-term opportunity
• Immediate start preferred

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How to Apply

Note: This is a syndicated job post. Fractional Jobs found it on the web, but we are not working with the client directly, so we don't have control over or knowledge of the application process. To apply, click on the "View Application" button and follow the application's instructions. Let us know how it goes!