Head of Marketing

About Us

We are a growing NYC-based hospitality brand - a coffeeshop by day, bar by night. We have two locations, with a recently opened flagship location in Long Island City.

We build community through warm hospitality, with quality coffee, an ever rotating craft beer selection and a robust events program.

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About the Work

We're looking for a Fractional Marketing Lead to own our marketing function.

What is the most effective way to go after our audience? You tell us.

Specifically, you'll:

• Start with a holistic audit of our brand, our retail locations, and any comparable businesses
• Develop a strategy to reach our audience, driving more foot traffic, more events, and more eCommerce sales
  • Leverage our newsletter
  • Organic socials
  • Paid socials
  • PR placements
  • NYC influencer partnerships
  • And anything else you think will be effective
• Be responsible for the hands-on execution of that strategy

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About You

You're a senior marketing generalist with significant experience in brick & mortar retail

You're a great fit if you meet all the following:

• You MUST be NYC-area based, and willing to work in a hybrid fashion, coming to our location/office in Long Island City occasionally
• 8+ years marketing experience
• Your focus area includes the F&B industry, ideally working with restaurant groups. At a minimum, you need significant B&M retail experience
• You've worked with early-stage companies, driving results with low budgets
• This is NOT your first fractional job. You know how to balance clients and can be effective on 10 hrs / week

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How To Get In Touch

Hit that "Request Intro" button below

• Include any relevant links so we can get to know you better
• A brief intro note that clearly addresses:
  • Your prior F&B, retail, and/or restaurant group experience
  • Your prior fractional work

If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!