Marketing Lead

Role Overview

Heka is seeking a fractional Marketing Lead to maintain our digital presence, develop lead generation and nurturing campaigns on HubSpot, and manage content marketing efforts. This role involves strategizing, creative input, and hands-on content creation. You'll be the key driver of our marketing efforts, setting and meeting targets independently, with support from our sales team and two freelance content writers with domain-specific expertise.

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Key Responsibilities

• Independently drive all marketing initiatives with creativity and strategic thinking.
• Maintain and enhance Heka's digital presence.
• Develop and execute lead generation and nurturing campaigns on HubSpot.
• Manage and schedule content strategy and creation (including coordinating with two freelance content writers with domain-specific expertise).
• Set and achieve marketing targets.
• Coordinate with the Sales team to develop campaigns aligned with revenue targets.

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Requirements

• Ability to work on-site (in our amazing Soho office!) 2 days a week.
• 3-5 years of prior US B2B marketing experience.

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Preferred Qualifications

• Experience in fintech or financial services.
• Proficiency in generative AI tools.

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How to Apply

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