Marketing Director
Added
11/7/2025
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This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We make a health and wellness product focused on one very specific type of personal care need (but can affect anyone). We have a SKU for adults, a SKU for kids, and a SKU for sports.
With a small team, we're generating $3MM+ revenue, with almost all of that coming from Amazon. We have some retail presence, including Walmart, and have big retail expansion plans.
About the Work
We have very little presence outside Amazon, our brand and marketing efforts simply haven't been connecting with consumers. We're looking for a Fractional Marketing Director to develop and lead the strategy that drives our business far beyond Amazon.
Specifically, you'll:
- Build a comprehensive, awareness-focused marketing strategy
- Lead a refresh of our brand, our ICP, our messaging, and our creative
- Take us from a boring product to something people are excited to recommend
- Experiment until we find the marketing channel(s) that drive new revenue
- Establish relevant partnerships in the sports space for our sports-focused SKU
- Manage an annual marketing budget of ~$150K / year
- You'll bring in any agencies or contract specialists as needed
- Work most closely with the founder
We expect this engagement to take two phases: 1) marketing strategy and plan, and then 2) an ongoing monthly retainer to execute.
About You
You MUST have:
- Led Marketing for other CPG brands
- Significant experience within the health & wellness category specifically
- think bandages, first aid, sports/injury tape, wipes, sexual health, etc.
- Great understanding of the retail channel specifically, what velocity looks like, and how to get chosen off the shelf
- Experience with CPG brands in the $1 - $10MM revenue range
- Based in the USA only
Nice-to-haves:
- You've led brand refreshes or relaunches
- Experience with the sports marketing landscape
- Experience with "taboo" healthcare subjects
- Anything related to new product innovations within health and wellness
- Any agency or contractor relationships you can draw on to help us execute
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
- The health and wellness CPG brands you've led Marketing for
- Your retail knowledge and expertise
- Any experience leading brand turnarounds and relaunches
- Anything else you think is relevant to what we've outlined in the JD
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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