Head of Performance Marketing

The Company

We sell premium, high price-point saunas direct to consumer. We own our supply chain, and run our own eCommerce store.

Stage & proof points:

• $10 - $20M annual revenue
• Fully bootstrapped

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The Work

Our founder still oversees paid media, and does not have a holistic system in place that can scale as their spend continues to grow.

Specifically, you'll:

• Own our paid media across Meta, Google, Bing
• Oversee a budget of $300K / mo today, scaling to $1M by Q4
• Build out a true creative strategy system
  
  • Handle creative briefings at scale
  • Bring in creative strategists, designers, video editors
• Build or oversee custom landing page development and funnels for different customer segments and ad experiments (all our ads currently point to our home page)
• Track blended ROAS and contribution margin, and use funnel-level data to decide where spend goes
• Guide/mentor our in-house marketer

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About You

You MUST have:

• Overseen all of paid media for consumer brands doing at least $20M in annual revenue, ideally $50M+
• Directly managed budgets of at least $300K / mo, and ideally much higher
• Significant experience building creative strategy systems for scale - the briefing, the production, the network of freelancers, the analysis, etc.
• Deep CRO experience, including landing page development and funnel analysis

Nice-to-haves:

• Very high-ticket eCom business experience
• Experience with paid media targeting audiences aged 40+
• A tenured agency background owning paid media
• A direct network of creative strategist, designer, video editor freelancers that you can pull in immediately