A High-end Sauna eCom Brand
 is hiring a fractional

Head of Performance Marketing

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This is a Featured Job

100% guarantee that your intro request will be seen
You’ll receive an update within 14 days
If the company is interested, we’ll intro the two of you directly

Weekly Commitment

10 hrs

Compensation Range

$5K - $10K / mo

Company Stage

Bootstrapped, profitable

Industry

eCommerce

Location

Remote (USA / Canada only)
moonlight ok
moonlight ok
convert full-time
convert full-time
equity offered
equity offered
hands-on needed
hands-on needed

Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io

‍

The Company

We sell premium, high price-point saunas direct to consumer. We own our supply chain, and run our own eCommerce store.

Stage & proof points:

  • $10 - $20M annual revenue
  • Fully bootstrapped

‍

The Work

Our founder still oversees paid media, and does not have a holistic system in place that can scale as their spend continues to grow.

Specifically, you'll:

  • Own our paid media across Meta, Google, Bing
  • Oversee a budget of $300K / mo today, scaling to $1M by Q4
  • Build out a true creative strategy system
    • Handle creative briefings at scale
    • Bring in creative strategists, designers, video editors
  • Build or oversee custom landing page development and funnels for different customer segments and ad experiments (all our ads currently point to our home page)
  • Track blended ROAS and contribution margin, and use funnel-level data to decide where spend goes
  • Guide/mentor our in-house marketer

‍

About You

You MUST have:

  • Overseen all of paid media for consumer brands doing at least $20M in annual revenue, ideally $50M+
  • Directly managed budgets of at least $300K / mo, and ideally much higher
  • Significant experience building creative strategy systems for scale - the briefing, the production, the network of freelancers, the analysis, etc.
  • Deep CRO experience, including landing page development and funnel analysis

Nice-to-haves:

  • Very high-ticket eCom business experience
  • Experience with paid media targeting audiences aged 40+
  • A tenured agency background owning paid media
  • A direct network of creative strategist, designer, video editor freelancers that you can pull in immediately


How to Get in Touch

Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.

Your brief intro note should clearly address:
‍

  • The consumer brands you've overseen paid media for, what the company revenue and growth looked like, your ad budgets, and platforms of choice
  • Examples of the creative strategy systems you've built, how it worked, and a sense for the scale it was able to produce. If you have a network of strategists or designers, also mention that
  • Your CRO experience, and landing page development work
  • Any experience marketing high-ticket items, or to audiences 40+


If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!

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