Head of Marketing

About the Role‍

• Fractional/Contractual: Indicates the nature of the engagement – the Head of Marketing will not be a full-time employee.
• Executive-Level Leadership: Emphasizes the strategic nature of the role and the expectation of high-level insights and guidance.
• Strategic Focus: Highlights the core responsibility of developing and implementing marketing strategies aligned with business objectives.
• Revenue Generation: Notes the ultimate goal of driving sales and revenue through effective marketing.
• Team Collaboration: Mentions the need to work effectively with in-house marketing teams and other departments.

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Key Responsibilities

• Develop and Execute Marketing Strategies: Create comprehensive marketing plans that align with business goals, target audience, and industry trends.
• Oversee Marketing Campaigns: Manage and optimize marketing campaigns across various channels, such as digital marketing, social media, content marketing, and SEO.
• Manage Marketing Budgets: Allocate resources efficiently, track expenditures, and maximize ROI. Lead and Mentor Marketing Teams: Provide guidance and support to in-house marketing staff to improve performance.
• Implement Data-Driven Decision Making: Establish KPIs, track performance metrics, and use data to inform strategies. Oversee Brand Management and Positioning: Refine brand voice, visual identity, and messaging to create a compelling value proposition.
• Analyze Market Trends: Conduct market research, analyze competitors, and stay ahead of industry shifts.
• Develop and Execute Content Strategies: Create content plans that align with marketing objectives and drive conversions. Spearhead Digital Transformation: Guide the adoption of new marketing technologies and platforms.
• Manage Customer Experience: Optimize touchpoints in the customer journey to enhance loyalty. Required Skills and Experience: Key skills for a Fractional Head of Marketing include strategic planning, leadership, and team collaboration.
• They need deep industry knowledge, expertise in performance measurement, and broad marketing experience in areas like digital marketing, content, and SEO. Strong communication, a results-driven mindset, and problem-solving abilities are also essential.

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Qualifications

• 5 years in Marketing, Branding and Content Management.
• A relevant degree is often preferred.

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Job Types: Part-time, Contract

Pay: $65,000.00 - $70,000.00 per year

Expected hours: 25 per week

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How to Apply

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