Head of GTM
Added
11/20/2025
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This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We've designed a novel after-market storage solution for pickup trucks, giving owners added organization abilities for their truck beds. We're targeting the type of truck owner that sees their truck as an extension of themselves, and is excited to modify it in unique ways.
We've developed and patented the product already, we're finalizing a manufacturing agreement now, and we're gearing up for a big US launch in 2026. Our CEO recently exited his previous auto manufacturing business.
About the Work
We've got the beginnings of a GTM plan built, but want someone who's been-there-done-that to refine it and then lead the charge. We're looking for a Fractional Head of GTM to develop the strategy for a successful eCommerce launch and immediate growth.
Specifically, you'll:
- Audit our current GTM plan to identify gaps and suggest improvements
- We're targeting 30+ y/o men whose truck is a core part of their identity
- Refine our influencer partnership strategy
- We have one major influencer identified that we could use help securing
- Engage other smaller / regional influencers
- Guide us through the right controlled distributorship model, particularly for non-US markets
- Execute the GTM plan as needed, and/or bring in specialists to help
- Help us build an automation-heavy, AI-first business
- Act as a thought partner to the founder
About You
You MUST have:
- You've led GTM and/or Marketing for other consumer eCommerce brands in a Head-of, VP, c-suite level role
- Clear examples of achieving massive growth for eCommerce brands
- Created successful partnerships with major influencers, and can point to those results
- A drive towards automation and leveraging AI where possible
- You can be based anywhere in the world, but the USA market must be your bread and butter
Nice-to-haves:
- Prior automotive experience
- Prior eCommerce manufacturing experience
- You've targeted audiences similar to the male truck owner niche
- You've helped create a new category and/or innovated within a stagnant category
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
- The consumer eCommerce brands you've grown, and the revenue numbers you've achieved
- Examples of influencer partnerships you've forged
- The types of audiences similar to ours that you've built GTM plans to reach
- Any automotive or manufacturing experience
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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