Head of Growth Marketing

Just Right Reader is a forward-thinking curriculum provider committed to advancing literacy for students from Birth through 12th Grade. Our comprehensive resources are designed to support all learners, including upper-grade students requiring additional intervention to develop foundational skills. Grounded in the Science of Reading, our high-quality materials and tools equip educators with the support they need to accelerate achievement and foster lifelong readers.

​

About This Engagement

Just Right Reader is seeking an experienced Growth Marketing consultant to support our growth objectives on a fractional basis. This independent contractor engagement will focus primarily on lead generation, pipeline development, and adoption within U.S. school districts.

This is a 6-month, outcomes-focused engagement, with the potential to extend by mutual agreement based on business needs.

‍

Scope of Work

The contractor will provide strategic and executional growth marketing support, which may include:

• Developing and executing a full-funnel growth marketing strategy with qualified lead generation as a primary objective.
• Designing and launching marketing campaigns aimed at increasing awareness and demand among district-level decision-makers.
• Creating messaging frameworks and content recommendations tailored to the K-12 education market.
• Defining, monitoring, and reporting on top-of-funnel performance metrics, including lead volume, quality, and conversion.
• Collaborating with sales stakeholders to align on ideal customer profiles (ICP), pipeline health, and growth priorities.
• Providing strategic guidance on brand positioning, thought leadership, and storytelling.
• Establishing and tracking KPIs related to CAC, funnel performance, and campaign ROI.
• Coordinating, as needed, with internal contributors or external vendors supporting marketing initiatives.

This engagement does not include internal people management, HR responsibilities, or administrative duties.

• Demonstrated experience marketing to U.S. school districts, with a strong understanding of K-12 purchasing and decision-making processes.
• Proven track record designing and optimizing lead generation programs, ideally within education or mission-driven organizations.
• Strong expertise across digital marketing channels, campaign experimentation, content strategy, and marketing automation.
• Familiarity with cyclical buying patterns, budget timing, and funding mechanisms in K-12 education.
• Ability to work independently, define priorities, and deliver measurable outcomes.
• Experience collaborating cross-functionally with sales and product stakeholders.
• Alignment with Just Right Reader's mission and a commitment to equity and literacy.

Engagement Details

• This role is structured as an independent contractor (1099) engagement.
• The contractor will determine their own work schedule, methods, tools, and approach, subject to agreed-upon milestones and deadlines.
• The contractor may provide services to other clients during the term of this engagement.
• Compensation will be provided on a monthly retainer or project-based basis, as outlined in a separate agreement.
• Services will be performed remotely; occasional in-person collaboration may occur by mutual agreement.

‍

Why Join Us:

At Just Right Reader, we're transforming how children learn to read. You'll be part of a passionate, growing team committed to educational equity, literacy innovation, and joyful learning.

• Mission-driven company focused on improving literacy and education outcomes.
• Collaborative and innovative work environment with opportunities for growth and development.

​

How to Apply

Note: This is a syndicated job post. Fractional Jobs found it on the web, but we are not working with the client directly, so we don't have control over or knowledge of the application process. To apply, click on the "View Application" button and follow the application's instructions. Let us know how it goes!