Growth Lead - GTM Experiments

The Company

Description: They're building an intelligence platform for enterprise operations, helping large companies make better operational decisions through AI.

Stage and proof points:

• Raised a large Seed
• Several enterprise pilots already underway
• On track to do $1MM ARR in their first year

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The Work Needed

Problem: They're searching for a repeatable GTM motion to bring their product to enterprise buyers, and are looking to run as many experiments as possible to find it.

Specifically, you'll:

• Run rapid experiments across different combinations of ICP, messaging, and channel
• Run some tests yourself end-to-end, and for others rely on their outside agency partners to execute. Their agencies handle:
  
  • Cold calling
  • Email outbound
  • Linkedin outbound
• Help them bring on additional growth and agency partners to do more parallel experimentation
• Analyze test results across calls, CRM data, and lead lists to identify what's working and not
• Work directly with the founder to shape and prioritize the testing roadmap

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About You

You MUST have:

• Been a growth "hacker", or other similar experiment-focused growth leader, that can devise, run, and measure experiments rapidly
• A product marketing skillset that can identify the right ICP, messaging, and channel combos
• Experience in early-stage, VC-backed B2B startups that sold to mid-market and enterprise buyers
• Highly analytical and data-oriented
• Comfortable working on an hourly basis (not retainer), tracking your hours, and moving with efficiency

Nice-to-haves:

• Former founder
• Experience handling outreach execution yourself vs. relying on others
• Worked with highly technical or data-heavy enterprise products