Head of Growth

Objective

‍Nauset Rental seeks a senior consultant to architect and execute a scalable, AI-enhanced lead-generation and conversion system to drive homeowner acquisition. The mission: transition from sporadic outreach to a repeatable, data-driven engine that can support our goal of doubling inventory by 2027.

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Core Mandate:

1. Audit & Diagnose
   • Review current lead sources, conversion funnel, CRM (HubSpot), and campaign performance (email, ads, SEO, referrals, etc.).
   • Identify bottlenecks across the acquisition journey: awareness → capture → nurture → close.
   • Assess existing tech stack and readiness for AI integration into lead scoring, segmentation, and outreach.
2. Strategic Framework
   • Define the end-to-end Homeowner Acquisition Funnel: channels, content strategy, nurture cadence, and KPIs.
   • Develop a 12-month lead gen plan and budget (paid + organic).
   • Incorporate AI-driven tools into the funnel for predictive targeting, lead qualification, and personalized outreach.
   • Establish key metrics: CPL, CPA, conversion rates, time-to-close.
3. System & Process Setup
   • Build/refine HubSpot workflows, segmentation, and lead scoring — including integration of AI lead generation tools.
   • Ensure lead attribution and data cleanliness for actionable reporting and optimization.
   • Advise on resourcing: internal hires vs. outsourced support.
4. Execution Oversight
   • Lead rollout of 2–3 high-priority acquisition channels (e.g., paid search, referrals, partnerships).
   • Manage internal team and/or freelancers to ensure smooth execution.
   • Pilot and operationalize AI-powered tools as part of the acquisition engine.
   • Build repeatable systems that scale beyond the consulting engagement.
5. Accountability & Handoff
   • Weekly check-ins; monthly reporting post-launch.
   • Deliver a full handoff playbook: funnel map, campaign architecture, reporting dashboards, SOPs, and internal training materials.

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Ideal Background

• 8–15 years in growth marketing, business development, or lead generation for service-based or property-focused companies.
• Proven experience integrating emerging technologies (e.g., AI tools, predictive analytics) into marketing systems and funnels.
• Deep knowledge of CRM optimization (HubSpot preferred), inbound/outbound marketing, and performance-based acquisition strategies.
• Hands-on operator with experience in fractional CMO or Head of Growth roles for SMBs or startups.
• Bonus: Familiarity with high-touch B2C2B models (e.g., real estate, vacation rentals, home services).

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Potential Engagement Structure

Phase 1: Audit & Strategy (30–45 days)

• Deliverables: Funnel map, lead gen plan, KPI dashboard, resource plan (including AI integration)

Phase 2: Implementation & Training (60–90 days)

• Deliverables: Campaigns live, HubSpot + AI automation in place, team trained

Phase 3: Ongoing Advisory (Optional)

• Deliverables: Ongoing optimization, reporting, and strategic guidance

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Compensation, etc:

We’re offering a competitive, experience-based compensation structure, co-created with the selected consultant. Total compensation for Phases 1 and 2 is expected to range between $10K–$20K, depending on scope and involvement, with opportunity for continued advisory role. This is a remote position, with the possibility of an on-site visit as needed.

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How to Apply

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