Head of Brand
Added
1/2/2026
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This Role is Closed
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Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
X Labs builds secure, production-grade systems for financial operators. We focus on reliability, trust, and speed. Our brand needs to feel premium and credible to finance-native buyers, not “crypto hype” or vague AI marketing.
Role:
We’re hiring a Brand Manager to own positioning, messaging, and brand consistency across our website, collateral, and outbound content. Your job is to make our story obvious and compelling to FinTech decision-makers and turn that clarity into better pipeline.
What you’ll do
- Lead FinTech positioning and messaging: ICP, pain points, differentiation, and proof.
- Create and maintain brand guidelines (voice, visuals, narrative).
- Own website messaging and copy: homepage, product pages, and conversion flows.
- Produce FinTech-grade collateral: one-pagers, case studies, sales decks, and investor materials.
- Build a content engine that attracts the right buyers: founder posts, thought leadership, product explainers, and launches.
- Partner with design and engineering to ship brand updates quickly and keep everything consistent.
- Set lightweight measurement: inbound quality, content performance, and conversion improvements.
Requirements:
- Strong writing and editing. You can communicate complex value without hype.
- High taste and precision. You can instantly spot weak messaging and fix it.
- Execution-first. You ship weekly and don’t get stuck in “strategy mode.”
- Comfortable working directly with a founder in a fast-moving environment.
Nice to have
- Experience with financial infrastructure, payments, risk, compliance, or security.
- Figma literacy (enough to collaborate tightly with design).
- SEO and distribution experience.
Engagement
- Remote. Contractor to start, with potential to expand.
- Expected commitment: ~15–30 hrs/week initially (scales with fit).
How to Apply
Note: This is a syndicated job post. Fractional Jobs found it on the web, but we are not working with the client directly, so we don't have control over or knowledge of the application process. To apply, click on the "View Application" button and follow the application's instructions. Let us know how it goes!
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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