Growth Lead, Conversion Optimization
Added
8/25/2025
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Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We're a SaaS platform that helps small businesses manage their bookkeeping, payroll, payments, invoicing, expenses, and more. Our focus is on SMBs like creative agencies, professional services firms, trades, and other service-based businesses.
We're a venture-backed business with over 100K customers globally, and 350+ employees.
About the Work
We're historically a Sales-led organization, but we’ve been shifting toward a more strategic hybrid model of self-service SaaS (Product-led Growth) and Sales. In this journey, we're lacking a specialist that can really uplevel how we think about an omni-channel experience and conversion. We're looking for a Fractional or Interim Growth Lead that can own, analyze, and improve our upper funnel.
Specifically, you'll:
- Audit our funnel through acquisition, onboarding, early lifecycle, and ultimately trial to paid conversion
- Run segmentation analyses to figure out which segments convert better (and why)
- Organize A/B tests on our landing pages and onboarding flow
- Help create new ways to convert our free trial users to paid subscribers
- Use your learnings to inform new conversion-focused marketing campaigns
- Act as a bridge between the Product team and Marketing team
Marketing stack (non-exhaustive):
- Salesforce Marketing Cloud
- Qualified (for inbound chat)
- Contentful (CMS)
- Analytics - Looker, Pendo, Fullstory, GA4
About You
You MUST have:
- Growth marketing expertise specifically for self-service SaaS startups
- You live and breathe lifecycle, conversion rate optimization, onboarding funnels, segmentation, A/B testing, etc.
- Strong experience with our marketing stack (particularly our Analytics tools)
- A highly analytical and data-driven mindset
- Close collaboration work with Product teams
- Based in Canada, USA, Latin/South America only
Nice-to-haves:
- You've worked at startups that sell to SMBs (particularly service-based businesses)
- fintech SaaS experience
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
- The tech startups you've led growth / lifecycle work for
- Examples of your focus on conversion, funnels, segmentation, A/B testing, etc.
- Any experience marketing to SMBs specifically
- Your availability for either 20 or 40 hrs / week
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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