Growth Lead

The Company

Description: They're building a marketplace that matches patients and therapists together through a double opt-in process.

Stage and proof points:

• The founder is a clinical psychologist and separately the CEO of a very well-established mental health practice
• The product is built, with 100 therapists signed up so far, and early growth testing shows a healthy CPA

‍

The Work Needed

Problem: They need to create a repeatable and profitable acquisition playbook, one state at a time

Specifically, you'll:

• Own paid media strategy and execution across Meta, TikTok, and Google
• Manage a small monthly budget for the beta launch
• Suggest and test any organic growth channels (e.g. SEO and social)
• Spend significant time analyzing the data, optimizing the funnel, and hitting a multiple on ROAS
• Build and automate the growth playbook so that it can be repeated from state to state
• Work most closely with the founder as a thought partner

‍

About You

You MUST have:

• Led growth specifically for mental health companies acquiring patients
  
  • If you've not acquired patients for mental health companies, we won't be the right fit
• Significant paid media expertise, both setting the strategy and doing all the execution work yourself
• Experience with organic growth channels as well
• Can point to AI tooling and automations you've introduced to make your growth work more scalable
• Based in the USA or Canada only, and able to overlap significantly with Eastern Time

Nice-to-haves:

• Marketplace experience

‍