Director of Growth Marketing

About The Mission

HDA Financial & Insurance is building a movement of financial freedom and purposeful living. We need a senior operator to own growth strategy, creative standards, and KPI accountability.

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What You’ll Own

• Craft & present a 90-day omnichannel growth roadmap with budgets, OKRs, and test plan.
• Marketing Strategy: Develop and execute launch campaigns for HDA Financial, HDA Insurance & coaching program funnels.
• Lead Generation: Ensure consistent flow of high-quality leads into sales pipelines.
• Campaign Execution: Oversee paid ad campaigns (FB, IG, TikTok, YouTube) and optimize for lead generation and sales.
• Creative Direction: Manage and guide UGC creators, video editors, and designers to ensure brand consistency and high-quality visuals.
• Define & enforce brand aesthetics (voice, visual, CTA hierarchy) across all properties.
• Direct $5–8 k monthly ad spend across ad platforms; maintain ≥ 4 : 1 ROAS.
• Build weekly dashboards that tie spend → CPL/CAC → revenue.
• Recruit, brief, and manage a lean pod of channel specialists (paid ads, video, lifecycle).
• Collaborate with sales leadership to improve lead-to-close rate and upsell paths.

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What Makes You A Fit

• 3+ yrs scaling paid & organic funnels in insurance, fintech, or healthcare (regulated).
• Proven history cutting CAC or CPL ≥ 25 % while scaling budgets into six figures.
• Comfortable creating, critiquing design & copy
• Faith-friendly mindset; resonate with a purpose-driven, service-oriented culture.

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Job Type: Contract

Pay: $100.00 - $200.00 per hour

Expected hours: 10 per week

Work Location: Remote

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How to Apply

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