Demand Generation Manager

Our Mission and Values

The Aragon Company is a performance marketing agency on a mission to be an indispensable source of growth for our clients. We specialize in customer acquisition for finance, home services, fintech, mobile apps, insurance, and emerging AI-first companies helping them scale through affiliate marketing, pay-per-call, and strategic traffic partnerships. Our work is directly focused on our clients’ ROI, and we’re passionate about delivering results that matter. 

Whether you're client-facing or supporting our operations behind the scenes, every role at Aragon contributes to performance, momentum, and measurable growth. 

Our Core Values: 

• We are an accelerant to our customers' growth. 
• We thrive in dynamic environments and move with agility. 
• We are passionate about performance. 
• We own our outcomes down to the smallest detail. 
• We cultivate momentum and build forward. 

At Aragon, you'll be part of a company building something bigger. We deploy products, data, and marketing expertise to solve complex customer acquisition challenges. We invest in people, promote cross-team collaboration, and create an environment where results are recognized. If you're excited by performance-driven marketing, rapid experimentation, and turning strategy into impact, you’ll thrive here. 

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The Position

The Fractional Demand Generation Manager will architect, execute, and optimize TAC’s multi-channel demand generation engine to support our growth across our core business units. This role is ideal for a performance-driven B2B marketer who understands full-funnel demand creation, can translate business objectives into actionable campaigns, and knows how to build pipeline through paid channels, content, landing pages, and email automation. 

This is a 15–20 hours/week, fully remote fractional role, ideal for a seasoned demand gen leader who thrives in high-growth environments and wants to shape the next phase of TAC’s marketing engine. 

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Key Responsibilities

Demand Generation Strategy & Growth 

• Design and optimize full-funnel programs that generate MQLs, SQLs, opportunities, and measurable pipeline contribution. 
• Develop audience segmentation, messaging, and channel mix recommendations based on funnel insights. 
• Set performance KPIs, track campaign impact, and continuously improve ROI. 

Multi-Channel Campaign Execution 

• Plan and manage integrated campaigns across paid media, email, content, landing pages, and partnerships. 
• Oversee development of assets required to fuel campaigns (landing pages, nurture flows, ad creative, content briefs, one-pagers). 
• Collaborate with internal stakeholders to align campaigns with product positioning and GTM goals. 

Creative Brief Development & Asset Coordination 

• Translate strategy into clear, detailed creative briefs for designers, content specialists, media buyers, and external partners. 
• Manage the production workflow for campaign assets, including copy, design, and landing page builds. 
• Ensure all creative outputs align with performance objectives and brand standards. 

Marketing Operations & Optimization 

• Build and refine lead flows, conversion paths, nurture sequences, and funnel tracking. 
• Recommend improvements to MarTech tools, reporting dashboards, and analytics visibility. 
• Use A/B testing and data-driven experimentation to drive incremental gains in conversion and CPL. 

Cross-Functional Collaboration 

• Partner with business unit leaders to support GTM initiatives with targeted demand gen campaigns. 
• Work closely with leadership to align demand strategy with revenue forecasts and market expansion goals. 
• Provide clear reporting on funnel performance and recommended next steps. 

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Qualifications

Required 

• 6+ years in demand generation, growth marketing, or performance-driven B2B marketing roles. 
• Proven experience building and optimizing lead generation funnels for B2B companies. A focus on D2C or B2C will not be considered. 
• Strong understanding of MQL/SQL funnel mechanics, attribution, and pipeline reporting. 
• Hands-on experience with multi-channel execution (paid, email, content, landing pages). 
• Demonstrated ability to develop creative briefs and manage asset production workflows. 
• Strong analytical skills, comfortable with metrics, dashboards, and performance evaluation. 
• Excellent communication skills and ability to collaborate with senior leadership. 
• Self-directed work style suited for fractional/remote engagement. 

Preferred 

• Experience in performance marketing, affiliate marketing, digital agencies, or demand for complex services. 
• Background in fintech, insurance, home services, or other CAC-sensitive verticals. 
• Familiarity with CRM/marketing automation systems (HubSpot, Marketo, etc.). 
• Experience supporting GTM motions for multi-product or multi-business-unit organizations. 

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What Success Looks Like

• 90 Days: You've completed discovery with key stakeholders, audited current brand assets, and established clear brand guidelines and processes 
• 6 Months: Brand consistency is visibly improved across all digital properties, creative briefs are driving better outcomes, and stakeholders view you as the go-to resource for brand strategy 
• 12 Months: You've successfully guided the brand consolidation initiative, established a scalable creative process, and built a strong foundation for TAC's unified brand presence 

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Work Arrangement

• Fractional commitment: 15–20 hours/week 
• Remote with flexible scheduling 
• Long-term engagement preferred (12+ months) 
• Competitive fractional rate based on experience 

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Why This Role Matters

As TAC enters a transformative phase of growth, the Demand Generation Manager will build the marketing engine that fuels our next chapter. Your work will directly influence revenue, accelerate pipeline creation, and strengthen TAC’s position in the performance marketing landscape. 

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How to Apply

Note: This is a syndicated job post. Fractional Jobs found it on the web, but we are not working with the client directly, so we don't have control over or knowledge of the application process. To apply, click on the "View Application" button and follow the application's instructions. Let us know how it goes!