Chief Marketing Officer

The Opportunity

The Underwood Law Firm is the leading expert in a real estate law niche in California. We are seeking a results-driven, fractional, Chief Marketing Officer with strong expertise in digital advertising, lead generation, and performance analytics. The ideal candidate will have hands-on experience managing multi-channel campaigns focused on maximizing PPC performance, improving CPA efficiency, and driving measurable ROI.

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Key Responsibilities

• Develop and execute comprehensive marketing strategies
• Performance Oversight & Analytics Reporting of KPIs such as website traffic, conversion rates, ROI on ad spend, conversions, and customer acquisition cost.
• Manage and safeguard the law firm's brand identity. Ensure consistent messaging and visual representation across all funnels.
• Directly manage all paid advertising, AdRoll, AI Marketing/training, Meta, social media platforms, PPC, CPA, ROI, GMB, and OTT.
• Direct in-house assistant; provide guidance, set priorities, and ensure accountability across projects and campaigns.
• Web development and maintenance, own landing page conversion strategy across all acquisition flows.
• Ensure that the client journey across the website, ads, and content is seamless and conversion-focused.
• Oversee development of glidepaths, drip campaigns, and other prospective client touchpoints
• Conduct research on industry trends, competitor activities, and potential clients to identify growth opportunities and stay ahead in the legal market.

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Knowledge and Skill Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum of 5 years of experience in legal marketing, or professional services marketing, with a proven track record of success
• Deep understanding of the legal industry, including legal practice areas, ethics, and compliance considerations
• Proficiency in digital marketing strategies and tools, including CRMs, website management, SEO, referral marketing, and social media
• Data-driven mindset with experience analyzing KPIs and improving ROI.
• Strong understanding of CPA, ROI, attribution, and lead quality metrics
• Excellent communication skills.
• Strong project management skills with the ability to prioritize competing tasks.

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How to Apply

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