Chief Marketing Officer

Position Overview

Company: TurningPoint Systems (TPS)
Role: Fractional Chief Marketing Officer
Commitment: 15-20 hours/month (3-5 hours/week)
Duration: 6-month initial engagement with potential for extension
Location: Remote (US-based preferred, EST/CST timezone ideal)
Start Date: Immediate
Compensation: $3,000-$4,000/month based on experience

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About TurningPoint Systems

TurningPoint Systems is a specialized ERP provider serving convenience wholesale distributors in highly regulated industries (pharmaceutical, food & beverage, tobacco). Our flagship product, QwikPoint, is purpose-built for small to mid-sized distributors ($10M-$200M revenue) who need robust inventory management, compliance automation, and operational efficiency without enterprise complexity.

With ~$1M ARR and a 10-person team, we're at an inflection point. We've proven product-market fit through founder-led sales and are ready to build our first scalable marketing engine. We're seeking a strategic marketing leader who can architect our go-to-market transformation while remaining hands-on enough to drive immediate pipeline impact.

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The Opportunity

You'll be our first marketing leadership hire, working directly with our CEO to transform TPS from founder-led growth to systematic, repeatable marketing success. This role is perfect for a seasoned B2B SaaS marketer who thrives in early-stage environments and can balance strategic thinking with tactical execution.

Your Mission: Build and execute a marketing strategy that generates 20+ MQLs/month within 6 months while establishing foundational systems for long-term scale.

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Key Responsibilities

Strategic Leadership (40%)

• Develop and own the comprehensive marketing strategy aligned with $5M ARR goal
• Refine positioning and messaging for 4 distinct customer segments ($10M-$200M distributors)
• Design channel mix strategy optimizing for CAC <$3,000 and 6-month payback
• Present monthly to executive team and quarterly to board on marketing performance

Team Building & Management (20%)

• Hire and manage Marketing Operations Specialist (full-time contractor)
• Source and oversee specialized contractors (design, content, development)
• Build marketing playbooks and processes for future team scaling
• Coach CEO on marketing best practices and sales-marketing alignment

Revenue Operations (25%)

• Architect lead scoring, routing, and lifecycle management in HubSpot
• Design attribution model and closed-loop reporting
• Own MQL definition and SQL handoff process with sales
• Establish SLAs and feedback loops between marketing and sales

Brand & Demand Generation (15%)

• Optimize the completed website for conversion and implement a testing framework
• Guide content strategy for SEO and thought leadership
• Direct paid media strategy (LinkedIn, Google) with strict ROI requirements
• Launch email nurture program for an 8,000-contact database

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Critical First 90-Day Deliverables

Days 1-30:

• Complete marketing audit and competitive analysis
• Finalize messaging framework and value propositions
• Hire Marketing Operations Specialist
• Design lead scoring model and lifecycle stages

Days 31-60:

• Launch 3 automated nurture campaigns
• Launch conversion optimization and A/B testing on the live website
• Implement attribution and reporting framework
• Achieve 50 MQLs/month run rate

Days 61-90:

• Complete website migration and optimization
• Launch paid media pilots with proven ROI
• Achieve 75 MQLs/month run rate
• Deliver pipeline impact of $750k+‍

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Required Qualifications

Non-Negotiable Requirements:

• 10+ years of B2B SaaS marketing experience with at least 3 years in leadership
• Proven success scaling marketing from $1M to $5M+ ARR
• Deep expertise in HubSpot Marketing Hub (certification preferred)
• Track record of achieving <$3,000 CAC in complex B2B sales
• Experience with 60-90 day sales cycles and $15-25k ACVs

Technical Proficiencies:

• Marketing automation and CRM (HubSpot required)
• Google Analytics, Tag Manager, and attribution modeling
• SEO/SEM and paid social advertising
• Email marketing and deliverability best practices
• Basic HTML/CSS and CMS platforms

Preferred:

• Experience in marketing to SMB distributors or wholesalers
• Knowledge of regulated industries (pharma, food safety, tobacco/alcohol)
• ERP or supply chain software marketing background
• Experience with account-based marketing (ABM) strategies
• Fractional or consulting experience with multiple clients

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Ideal Candidate Profile

You Are:

• A strategic thinker who can also "roll up sleeves" and execute
• Comfortable with ambiguity and rapid iteration
• Data-driven but understands the art of B2B messaging
• Experienced in founder-led to process-led transitions
• Able to work autonomously with minimal supervision
• Excellent at managing up, down, and across organizations

You're NOT:

• Looking for a large team to manage (we need a player-coach)
• Requiring extensive infrastructure or support systems
• Focused solely on brand marketing without revenue accountability
• Expecting unlimited budgets or long experimentation cycles
• Needing constant direction or validation

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What We Offer

• Head Start: Website already 85% complete, allowing immediate focus on demand generation
• Impact: Direct influence on company trajectory and marketing strategy
• Flexibility: Remote work with minimal meeting requirements
• Growth: Potential to convert to a full-time CMO role as we scale
• Learning: Exposure to specialized vertical SaaS and regulated industries
• Network: Connection to TPS advisors and industry leaders
• Results: Clear success metrics and attribution to your efforts

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How to Apply

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