Chief Marketing Officer

Main Street Therapy Partners (MSTP) is a multi-state outpatient physical therapy organization seeking a Fractional Chief Marketing Officer. We are dedicated to building strong, community-centered clinics where patients receive exceptional care and clinicians love to work. 

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Our internal marketing team handles the day-to-day — clinic ambassador programs, local relationships, flyers, and outreach.Now, we’re ready for the next evolution. We’re looking for a digital-first, innovative marketing leader to elevate our brand, sharpen our message, and create scalable systems that consistently drive patient demand and community engagement across all markets.

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The Role

As our Fractional Chief Marketing Officer, you’ll be the strategist and architect — not the executor. Your focus: defining what’s next, what’s measurable, and what truly moves the needle in a relationship-driven healthcare environment.
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Commitment: ~3–8 hours per week
Engagement: Contract / Fractional (long-term partnership preferred)
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You Will Lead

Brand Positioning & Messaging

• ‍‍Refine and unify MSTP’s voice and value proposition across markets.
• Clarify messaging for patients, referral partners, and clinician recruitment.

Digital Growth Strategy

• Optimize website experience and conversion funnels.
• Build a search strategy (SEO, Local Search, “near me” ROI tracking).
• Lead paid digital testing: Google Ads, geo-fenced ads, retargeting, and event-based marketing.

Social Media & Paid Ad Strategy

• Create a unified organic and paid social framework for brand growth.
• Launch high-ROI, hyper-local paid campaigns.
• Develop playbooks and templates that clinic teams can easily execute.

Content & Storytelling

• Build patient testimonial frameworks and clinician spotlight campaigns.
• Design a scalable short-form video content system.
• Showcase MSTP’s impact through authentic storytelling.

Scalable Demand Generation

• Identify repeatable systems that drive new patient referrals and community engagement.
• Shift from one-off campaigns to sustainable growth engines.

Reporting, Benchmarking & KPIs

• Build dashboards and processes for weekly, monthly, and quarterly KPIs.
• Benchmark performance across markets and track ROI on all initiatives.

Thought Leadership & Strategic Coaching

• Position MSTP as the community-driven physical therapy brand.
• Advise the leadership team on priorities — what matters, what doesn’t.
• Mentor our internal team toward data-driven, creative execution.

What Success Looks Like

• ✅ Clear, consistent brand voice across all markets
• ✅ Scalable digital systems that deliver measurable patient growth
• ✅ Transparent marketing performance dashboards
• ✅ Empowered internal team executing with focus
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How to Apply

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