Chief Financial Officer

A founder-led US consumer brand selling across retail, Amazon and DTC via Shopify.

​The business has a small, hands-on founding team, with responsibilities spanning marketing and growth, strategy and international expansion. The company is entering its next stage of growth, with further fundraising and international expansion on the roadmap.

​The finance function has recently been stabilised. A fractional CFO has helped restructure the bookkeeping setup, improve reporting and put stronger financial controls in place. The books are now in good shape.

​The next requirement is more strategic: building the forecasting, budgeting and commercial finance capability needed to support faster growth and future fundraising.

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The Role

enki is looking for an experienced fractional CFO with a strong consumer/CPG background to work alongside the existing finance function and founding team.

​The focus will be on forward-looking financial planning rather than rebuilding the accounting function. The business needs stronger rolling forecasts, clearer channel economics, more structured marketing budgets and an investor-ready financial model.

​The CFO will act as a commercial partner to the founders, helping them understand where to invest, how each channel is performing and how different growth decisions impact cash and profitability.

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Core Responsibilities

• Build and own rolling revenue, cash flow and financial forecasts
• Develop clear budgets across marketing and other major areas of spend
• Build visibility around contribution margin across retail, Amazon and DTC
• Support financial planning and decision-making across the founding team
• Prepare the financial model, forecasts and supporting narrative for future fundraising
• Maintain oversight of the existing bookkeeping and reporting function
• Build financial infrastructure to support wholesale and international expansion

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Profile

Essential

• Strong CPG or consumer brand experience
• Experience across DTC, retail and ideally Amazon
• Excellent forecasting, budgeting and financial modelling capability
• Commercial mindset with the ability to partner closely with founders
• Experience preparing businesses for fundraising and investor scrutiny
• US-based and able to work closely with the founding team

Useful Experience

• Supporting a high-growth consumer brand through a funding round
• Wholesale and/or international expansion experience
• Comfortable using modern finance and AI tools to operate efficiently

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How to Apply

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