Chief Executive Officer
Added
10/1/2026
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This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
The Company
We sell premium, high price-point saunas direct to consumer. We own our supply chain, and run our own eCommerce store.
Stage & proof points:
- $10 - $20M annual revenue
- Fully bootstrapped
The Work
Our founder and CEO is looking for a mentor, and more importantly someone who can start to take the reigns from him on the business, particularly during his paternity leave and beyond.
Specifically, you'll:
- Own our finances
- Make sure we track the right metrics and never get caught short on cash
- Build the financial systems and reporting our team runs
- Own our people strategy
- Audit our org chart, identify the gaps, and solve them
- Set up comp planning, reviews, promotions, and headcount planning
- Improve the company's systems and processes as we turn from a scrappy startup into a mature company
- First act as an advisor to our CEO, and then start to step in and actually lead our exec team
- Help us start thinking about an M&A strategy
The intention is for this role to evolve over time, starting as more of a CEO advisor, and then into a Fractional CEO role while our founder is on paternity leave in the spring. Then, if the feeling is mutual, this could turn into a full-time CEO role for the right person.
About You
You MUST have:
- Served as a CEO, COO, or CFO for other growing DTC eCommerce brands, doing $20M - $100M revenue
- If you've not been an executive for an eCom brand bigger than us, we will not be the right fit
- Exposure to software product lines, ideally consumer SaaS
- Owned the Finance function for businesses at a similar revenue stage to ours
- Open to considering the idea of joining as full-time CEO in the next 12 months (you don't need to commit to anything up front)
- A focus on health and wellness in your personal life
- Based in the USA or Canada, and willing to work predominantly PT hours
Nice-to-haves:
- Experience with very large and bulky products, and/or very high ticket products
- M&A experience
- Fundraising experience (equity and debt)
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
- The eCom and software brands you've been an executive for, what your responsibilities were, and what revenue growth looked like
- Your finance experience specifically, what you're comfortable owning yourself, and what you rely on others for
- Your interest level in going from a CEO advisor, into a paternity coverage in the spring, and then potentially a full-time role in the future
- Any M&A, equity fundraising, or debt fundraising work
- Any health and wellness interest
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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