The Fractional Work Guide
Fractional Hiring by Job Function

Hiring a Fractional COO

By
Taylor Crane
February 25, 2026
4
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Quick Answer: 

Hire a Fractional COO when you need someone to own operations, install repeatable systems, and improve execution without the cost or delay of a full-time hire.

Most Common Situations Or Problems That Warrant a Fractional COO

  1. Founder bandwidth: The CEO is stuck running day-to-day ops, and execution slows down when priorities shift.
  2. Scaling challenges: Growth is stressing the business (handoffs break, quality slips, timelines drift) and the operating system is not keeping up.
  3. Process problems: Work lives in people’s heads, projects get rebuilt from scratch, and the same issues keep repeating.
  4. Accountability: Teams are busy but outcomes are inconsistent, KPIs are unclear, and it is hard to know what is actually working.

How a Fractional COO Helps Solve Those Problems

  1. Operational strategy: They define and implement company-wide systems and workflows so execution is consistent and scalable.
  2. Organizational design: They create clearer ownership, team structure, and operating cadence so decisions and handoffs stop bottlenecking.
  3. Scaling execution: They work on converting disparate tasks handled across the organization into centralized processes that are more amenable to a scaling company.
  4. KPI tracking: They build dashboards and reporting that make performance visible and create accountability across teams.
  5. AI & automation: They introduce automation into core workflows to reduce manual work and keep improvements durable.

Fractional Ops Lead or a More Senior Fractional COO?

If you already know what needs to be built and mostly need someone to execute (project manage, document processes, run tooling, keep projects moving), a strong Fractional Ops Lead can be enough. If the problem is broader (unclear operating model, cross-functional misalignment, recurring execution misses, need for leadership-level ownership) you want a more senior Fractional COO who can design the operating system and run it.

Under-Rated Use Case: Workflow Automation

We published a post about a Fractional Strategic Ops Leader (COO-level) who joined Moose’s March on a monthly retainer for ~5 hours/week and personally built autonomous workflows that connected existing tools into an automated intake + approval system. The result was a 75% reduction in approval cycle time (4 weeks → 1 week), a 71% reduction in incomplete submissions, and an 80% reduction in the founder hours required to run the program, plus faster partner onboarding that supported revenue growth.

Fractional COO Case Study

Sema Software is an IT services firm that was going through a big business model transition, with the introduction of a new SaaS product. They came to Fractional Jobs hoping to find an accomplished Fractional COO that has taken growth-stage orgs through this exact business model transition.

After seeing the candidates, Sema Software said: “I just did a deep dive on the profiles you sent. All of them are high-caliber operations leaders, without a doubt.”

Fractional Jobs also helped:

  1. Xchange Auto (procurement) hire a Fractional COO for 15 hours per week.
  2. Bloom AI (consumer AI) hire a Fractional COO for 10 hours per week.
  3. Grace Capital (healthcare) hire a Fractional General Manager for 20 hours per week.

All with similar results.

Get help hiring a Fractional COO for your startup or SMB, learn more here.

Who Wrote This Guide?

I’m Taylor Crane, founder of Fractional Jobs (the site you’re reading this on!).

I’ve helped 100+ companies hire fractional execs and other fractional talent. I also spent a year as a Fractional Head of Product.

I intimately understand how fractional work works from both sides of the table. And this guide is meant to help everyone get up to speed on the fractional world, quickly.

What to read next

HEY COMPANIES,

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Taylor Crane

You’ll be working with Fractional Jobs founder 

Taylor Crane