UX Copywriting

About Us

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. Etsy Inc. employees – whether a team member of Etsy, Reverb, or Depop – tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Founded in 2005, Etsy is headquartered in Brooklyn, NY with additional offices in Dublin and Mexico City. As of December 31, 2023, our marketplaces connect 9 million active sellers – including 7 million on Etsy.com, 80% of whom are women – and 96 million active buyers in nearly every country in the world. In 2023, we facilitated over $13 billion in transactions.

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About The Team‍

The UX Content team works in close collaboration with Product, Engineering, and Marketing teams to shape compelling product experiences for Etsy buyers and sellers. We are a subset of Brand Content at Etsy, the cross-disciplinary writing team that develops content for the entire customer journey and the full marketing funnel.

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About The Role

As a supporting member of the team, you'll

• Plan, write, edit, test, and improve UX copy across a range of product experiences, including onboarding flows, in-product education, featuring naming, navigational elements, and all core components of the user experience.
• Infuse our brand voice across touchpoints, aligning product language with our brand positioning and tone of voice guidelines—strategically develop copy that informs, motivates, and delights customers.  
• Help strategize, implement, and maintain a consistent UX content strategy throughout product experiences, deeply understanding how customers interact with Etsy, using data to inform decisions, and building alignment between UX and marketing content.Leverage research and metrics to inform and validate content decisions.
• Participate in discoveries, design critiques, workshops and core cross-functional meetings, influencing the product development process and building feedback into your content approach.

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Requirements

• 4+ years of experience in UX copywriting. Additional background in brand copywriting, editorial, or marketing is a plus.
• Proven experience collaborating successfully with product managers, product designers, product marketing managers, researchers, and data analysts to build exceptional product experiences.
• Facility for breaking down complex concepts into clear, accessible language, and  leaning into moments of delight when appropriate.  
• Excellent communication skills, both verbal and written.
• Proficiency in Figma.

‍Must-Haves

• 4+ years of UX copywriting experience
• Proficiency in Figma
• Experience working with cross-functional product teams

‍Nice-to-Haves

• Experience contributing to or building a copy system

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How to Apply

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