Senior Marketing & RevOps Lead

About Us

Antavo is a rapidly growing VC-backed scale-up that is disrupting the loyalty management market through its innovative omnichannel technologies. We are recognized by Gartner and Forrester as a leading pure-play loyalty management platform.

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The Team‍

The Antavo Team is a passionate, dynamic, and innovative group of professionals. From consultative salespeople and savvy marketers to excellent product experts and software engineers, we have a diverse team of talented individuals with one unified focus—helping our customers launch the best loyalty programs. Customers are at the heart of everything we do. We pride ourselves in always taking an innovative, customer-centric approach to creating the best technology platform for them to run loyalty programs. With big dreams and a grand mission, we’re looking for talented and like-minded people to join us—people who are as passionate, fearless, and entrepreneurial.

If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!

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The Role

As our new Senior Marketing & Revenue Operations Lead, you will be responsible for driving our revenue attribution and opportunity generation efforts. This role will start as a fractional (part-time) position, with a transition into a full-time leadership role as we scale.

Your Main Responsibilities

• Revenue Attribution & Marketing ROI: Prove and optimize the commercial impact of marketing and partnership activities on pipeline generation.
• Opportunity Generation: Identify leaky funnel issues, optimize lead conversion, and ensure we meet our opportunity generation targets.
• Strategic Spend Optimization: Ensure marketing efforts and budget allocation align with key regions and strategic verticals.
• GTM Alignment: Work closely with the Chief Sales Officer to align on opportunity creation, regional focus, and ARR goals.
• Forecasting & Board Reporting: Partner with the Chief Sales Officer and CFO to provide accurate monthly forecasts for opportunity creation and new bookings. Summarize and communicate marketing’s GTM strategy at an executive level.
• Data & Reporting Infrastructure: Build and maintain dashboards to track marketing performance against KPIs, providing actionable insights for continuous optimization.
• Cross-Team Collaboration: Hold marketing and partnership teams accountable for performance, offering strategic insights to improve lead and opportunity generation.

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Your Impact in the First Six Months

• Month 1: Conduct a full audit of our current lead generation, attribution tracking, and reporting processes.
• Month 2: Engage key stakeholders (Sales, Finance, Marketing, Partnerships) to align on reporting needs and create a strategic roadmap.
• Month 3-6: Build and refine a revenue attribution framework, ensuring full visibility of all marketing and partnership-driven opportunities. Develop dashboards and reports to drive data-driven decision-making.
• Beyond 6 Months: Scale the function, align marketing investments with business growth targets, and take a leadership role in shaping our GTM strategy.

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Requirements

• 5+ years in Revenue Operations (RevOps), Marketing Operations, or Growth Marketing roles.
• Experience in enterprise SaaS martech.
• Proven experience in lead attribution, pipeline analysis, and revenue forecasting.
• Expertise in HubSpot (or similar CRM/marketing automation tools), have experience with Google Analytics, and ad platforms (Google Ads, LinkedIn Ads).
• Strong understanding of B2B SaaS marketing metrics and sales pipelines.
• Ability to interpret complex data and translate it into strategic insights.
• Experience in managing multi-million euro marketing budgets and optimizing spend.
• Excellent communication skills with the ability to engage and influence executive stakeholders.
• Comfortable working in a fast-paced, scale-up environment, in European working hours

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Nice to Have

• Familiarity with SEO tools (Ahrefs, Search Console) and CRO tools (Hotjar).
• Background in working with international teams and global marketing campaigns.
• Hands-on experience with marketing performance optimization across multiple channels.

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Why Should You Apply?

• The opportunity to quickly advance in your career.
• A fractional role with a clear path to full-time leadership.
• Antavo Care (Private Health Insurance & Mental Health Support).
• Be part of a remote-first company.
• International vibe: we have 100+ colleagues from 10 different nationalities.
• A dynamic, no corporate-BS environment to learn, grow, and really make an impact.
• Direct impact on Series B fundraising preparation and scaling efforts.

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Interested? If you’re a data-driven, strategic thinker who thrives on optimizing marketing and revenue operations, we’d love to hear from you!

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How to Apply

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