Marketing Lead
Added
12/4/2024
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This Role is Closed
This is a Featured Job
Note: We've kept the name of the company private. If you'd like to know the company before requesting an intro, just email us at hello [at] fractionaljobs.io
About Us
We're a membership-based community and events business for high performers. Think former pro athletes, successful founders, and more.
Our event series is focused on building connections through sports, and health & wellness. Tickets are typically in the $5K - $10K range.
We're founded by two former NHL athletes.
About the Work
Our event series is off to a great start, but we need the help of someone who can lead our growth into a true membership community. We're looking for a Fractional Marketing Lead who can both create the right strategy for our growth, and also handle all the execution work.
Specifically, you'll:
- Set the strategy for how we can grow our events business into a full-fledged paid membership community
- What's the right value prop for our paid community, both online and virtual?
- What's the right pricing strategy?
- Own all things digital marketing
- Implement the right CRM
- Measure and improve our conversion funnel
- Manage our emails / newsletter
- Set up landing pages for new events
- Create the strategy for a content machine (may involve bringing in content help)
- Wear an Operations hat to help us make our back-office more efficient
- You'll work most closely with our founders, and our Events Planner
About You
You should meet all of the following criteria:
- You've led Marketing for online, B2C brands
- Significant email marketing, content marketing, paid media experience
- Prior experience building community / membership businesses
- You're capable of executing in the weeds
- If you're afraid to write email copy and send newsletters, this won't be the right fit
How To Get In Touch
Hit that "Request Intro" button below
- Include any relevant links so we can get to know you better
- A brief intro note that clearly addresses:
- The community-based businesses you've led Marketing for, and how you grew them
- The types of B2C Marketing motions you have the most expertise in
- Any prior sports industry experience or interest
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
How to Get in Touch
Hit that "Request Intro" button below. Include any relevant links so we can get to know you better.
Your brief intro note should clearly address:
If we think there's a fit, we'll reach out to schedule an intro call. Looking forward!
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