Director of Sales

Director of Sales (Full-Time or Fractional)

Danner’s Incorporated | Houston, TX (Pasadena) | Video Surveillance Division

Danner’s Incorporated has been a trusted name in the security industry for over 85 years – and now we’re growing our Security & Surveillance Division in a big way.

We’re not looking for someone to “manage a sales team.” We’re looking for someone to take this team to the next level—expanding nationally while building a high-performing revenue engine.

If you’re the type of leader who:

• Is driven by growing and scaling a business
• Thrives in the field, building relationships and winning new business
• Can strengthen and optimize existing sales infrastructure to drive performance
• Inspires and develops a sales team to achieve and exceed their goals
• And consistently turns effort into measurable revenue results…

Then keep reading.

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What You’ll Do

This is a hands-on leadership role. You’ll be doing the work and building the system behind it.

Lead & Elevate the Sales Team

• Coach and hold sales reps accountable to real performance metrics
• Run pipeline reviews, forecasting, and performance check-ins
• Create a culture of ownership, urgency, and results

Drive New Business

• Generate new opportunities through networking, outreach, and client meetings
• Get in front of customers – this is not a desk-only role
• Help close key and strategic deals

Build the Sales Machine

• Create a structured, repeatable sales process
• Improve pipeline visibility, forecasting, and conversion rates
• Define roles and eliminate inefficiencies across the team

Shape Strategy & Growth

• Help refine pricing, margins, and bundled offerings (equipment + monitoring + service)
• Identify new markets (maritime, industrial, multi-site clients)
• Strengthen positioning and value proposition

Own Client Relationships

• Build strong, lasting relationships with key customers
• Support retention and expansion of existing accounts

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What Success Looks Like

You’re not measured on activity but on results:

• Revenue growth (new + recurring)
• Strong, healthy pipeline (3–4x coverage)
• Improved win rates and shorter sales cycles
• Accurate forecasting
• A sales team that performs well

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Who You Are

You’re not just a strategist – you’re a builder and a closer.

Required:

• 5–10+ years in sales leadership or business development
• Proven ability to generate new business and close deals
• Experience leading or mentoring salespeople
• Strong communication, negotiation, and relationship-building skills
• Comfortable operating in a fast-paced, growth-focused environment
• Ability to think strategically but execute tactically

Bonus Points:

• Experience in security, surveillance, or video systems
• Familiarity with CRM systems (HubSpot, Go High Level, etc.)
• Experience with recurring revenue models (monitoring/service)
• Background in maritime, industrial, or B2B services

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Why This Role Is Different

• You’re not inheriting a perfect system – you’re building one
• You’ll have the freedom to shape the sales structure
• Leadership is looking for results, not red tape
• You’ll have real impact on the growth of a division

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Full-Time or Fractional – We’re Open

We’re flexible on structure for the right person:

• Full-Time: Lead and grow the function long-term
• Fractional: Build the system, drive growth, and create the foundation

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Location & Work Style

• Based in Pasadena, TX (Houston area)
• Mix of office, field, and client-facing work
• Local and regional travel required for business development

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About Danner’s

Founded in 1939, Danner’s Incorporated is a fourth-generation, family-owned company with a strong reputation in maritime transportation, security, and surveillance. We value integrity, accountability, relationships, and results – and we’re building something that lasts.

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Benefits We Offer

• Competitive pay
• Danner’s Cares Culture Framework
• Opportunities for growth and advancement
• A stable, teamwork-oriented work environment with over 85 years of success

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Apply today and grow with us at Danner’s!

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How to Apply

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