Director of Brand Strategy

About Will Be Live

‍We’re a B2B brand strategy and demand creation agency helping industrial and tech-driven companies transform from transactional vendors to trusted brands. Our clients include LinkedIn, Adidas, ABB and other global growth stage organizations.

‍

The Role

This is a highly strategic, hands on consulting role for someone who enjoys solving complex business challenges through brand thinking. You'll lead engagements from discovery through delivery, defining positioning, strengthening messaging, and translating strategy into meaningful business outcomes.

The ideal candidate combines strong strategic judgment, experience in agency or brand consultancy environments, and a modern approach to work that leverages AI to improve the quality, speed, and effectiveness of their thinking and execution.

This is an opportunity to lead meaningful strategic work, influence high-impact initiatives, and help build brands that create measurable business value.

‍

What Success Looks Like.

• Building strategic brand foundations that clients can confidently execute
• Translating business challenges into clear positioning and growth strategies
• Leading strategic engagements independently, from discovery through implementation
• Delivering campaigns and initiatives that strengthen brand positioning and support business objectives
• Leveraging AI to improve the quality, speed, and effectiveness of strategic work
• Key Responsibilities.
• Lead the development of brand positioning, strategy, architecture, messaging frameworks, value propositions, and brand governance
• Translate complex business challenges into clear brand strategies and market positioning
• Develop messaging platforms and brand narratives that support long-term business growth
• Facilitate discovery sessions, stakeholder interviews, strategic workshops, and alignment meetings
• Develop integrated campaign strategies and go-to-market initiatives
• Transform strategic recommendations into actionable execution plans
• Coordinate cross-functional stakeholders across projects, timezones, and client teams
• Ensure consistency across all brand touchpoints
• Manage campaign and marketing budgets, making strategic investment decisions and tracking performance
• Present recommendations and strategic thinking to executive stakeholders
• Lead multiple strategic initiatives with a high degree of autonomy

‍

‍What We're Looking For

• AI-enabled (essential). Naturally integrates AI into daily work to accelerate and strengthen client outcomes; impact matters more than tools.
• 5+ years in agency or brand consultancy (required). Ogilvy, Interbrand, Landor, Prophet, BBDO, or equivalent. Quality of work matters more than the name on the door.
• B2B experience (nice to have). Preferably Tech, SaaS, Enterprise Software, or Manufacturing.
• Manager level seniority. Highly autonomous, strong executive presence. Senior Managers seeking more ownership are also considered.
• North American and global collaboration experience. Experience working with North American companies and collaborating effectively across distributed teams, multiple time zones, and cross-cultural environments.
• Brand strategy depth. Positioning, architecture, messaging frameworks, value proposition, brand governance.
• Business mindset. Translates business objectives into brand strategy; connects perception to commercial outcomes.
• Campaign execution. Integrated campaigns, go-to-market, brand narratives, from strategy through delivery.
• Executive communication. Comfortable leading workshops, presenting to C-level, and facilitating strategic alignment.
• Demonstrated impact. Able to walk us through positioning, messaging, go-to-market, and brand transformation work with measurable business outcomes.

‍

*What This Role Is Not
This role is not focused on graphic design, art direction, creative production, visual design, or content creation. We're looking for a strategist who uses branding to solve business challenges, not a creative producer.

‍

How To Apply

Note: This is a syndicated job post. Fractional Jobs found it on the web, but we are not working with the client directly, so we don't have control over or knowledge of the application process. To apply, click on the "View Application" button and follow the application's instructions. Let us know how it goes!