Director of Marketing

About Us

At Pivot Advising, we build and operate high-performing e-commerce brands that deliver quality, innovation, and exceptional customer experiences. We are looking for a results-driven Director of Marketing to lead and scale our company marketing strategy, Meta/Facebook advertising efforts, and social media expansion while managing other key paid media channels. If you thrive in performance marketing, audience targeting, and conversion optimization, we want you on our team.

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Responsibilities

Marketing Strategy, Digital Marketing & Paid Advertising

• Strategize, develop, manage, and optimize all marketing campaigns to drive revenue and brand growth.
• Execute and scale paid media campaigns across Meta Ads (Facebook/Instagram), Google Ads, TikTok Ads, and Pinterest Ads, with a strong focus on audience segmentation and performance.
• Conduct A/B testing on ad creatives, copy, and audience targeting to maximize ROI.
• Monitor ROAS, CTR, CPA, and other key performance metrics, making real-time adjustments to improve campaign efficiency.
• Create and implement high-converting ad copy, visuals, and audience strategies.
• Retarget and nurture leads through strategic ad placements and segmentation.
• Manage advertising budgets effectively to maximize profitability.
• Support email marketing initiatives in collaboration with the team, ensuring alignment with paid media strategies.
• Work closely with the CMO to develop and execute paid media strategies that align with overall business goals.

Social Media & Brand Growth

• Oversee social media advertising strategies across Instagram, Facebook, TikTok, and Pinterest.
• Manage influencer partnerships and UGC strategies to enhance brand credibility and engagement.
• Work closely with creative teams to develop high-performing video ads, carousel ads, and static creatives.
• Monitor and engage with audiences through social media channels to improve community interaction.

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Qualifications

Required

• 10+ years of experience in digital marketing, with a strong focus on Strategy and Meta (Facebook/Instagram) Ads.
• Proven ability to scale paid media campaigns and optimize ad spend for ROAS and conversion growth.
• Experience managing Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, and other paid media platforms.
• High proficiency in Excel (Pivot Tables, VLOOKUPs, Data Analysis) for campaign reporting and optimization.
• Familiarity with Shopify, Klaviyo (for email marketing integration), and other marketing automation tools.
• Strong analytical skills to measure and improve ad performance.
• Experience with influencer marketing and UGC ad strategies to enhance brand reach and engagement.
• Ability to work in a fast-paced, results-driven environment.
• Creative mindset with experience in copywriting, ad creative strategy, and content marketing.

Recommended

• Ability to work alongside CEO, COO, and CMO for large-scale business goals.
• 5+ years of CMO, Director of Marketing, or similar experience.
• 5+ years of Brand Agency experience
• Knowledge of AI platforms such as ChatGPT, Grok, Midjourney, Icon, ManyChat, etc.
• 3+ years of e-commerce experience
• 3+ years of product experience

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Perks & Benefits

• Midday surf breaks. Our office is just three blocks from the beach, plus an office shower to keep you fresh for the rest of the day.
• Flexible work options with in-office and hybrid availability.
• Family-friendly culture with flexibility for school pickups, doctor appointments, and family emergencies.
• Fast-tracked career growth in a small team where you can take on leadership roles early and make a direct impact.
• Entrepreneurial freedom to experiment, take ownership, and innovate—without layers of corporate approval.
• A small, tight-knit team that values collaboration over competition.

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How to Apply

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