Fractional Talent for SaaS and B2B Software

Taylor Crane

February 25, 2026

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Quick Answer:

SaaS and B2B software companies face unique challenges that can be augmented by fractional hiring, with some examples including activation and onboarding, cohort analyses, and translating technical customer feedback to a product roadmap.

Look, in a hyper-growth environment, you can’t afford to spend months finding a full-time leader, only to realize you only needed 15 hours a week of their strategic brainpower. That’s why the best SaaS and B2B companies treat Fractionals as flexible leadership. You bring in a seasoned CMO or CFO to tackle the problems that are keeping you up at night, and they get to work immediately.

Here are a few scenarios where a fractional executive is especially helpful for a B2B software company:

Own the customer funnel: Bring on a fractional growth leader to own the full customer funnel from acquisition through expansion. They can build the tech stack that your future full-time teams will use to measure success and stay organized.
Narrative Repositioning Before a Raise: Time to talk to investors? A fractional CMO can completely overhaul your story arc. Software companies are growing at insane rates these days, oftentimes raising back to back rounds. These short term needs are some of the best use cases for part-time executive leadership and senior ICs that can bring the docs and story together.
Turning Customer Feedback into Roadmap Clarity: At fast growing software companies, it can be difficult for technical teams to keep up with customer feedback. Fractional Heads of Product, CTOs, and Customer Success leaders can help prioritize the most important user pain points and translate to a product roadmap.
Technical Debt & Architecture Audits: Software companies that ship quickly often find themselves with technical debt in various forms, e.g. custom software deployed for key clients, poor authentication systems, etc. Fractional engineering leaders can help manage architecture and infra overhauls. This is especially valuable for companies where the leadership is non-technical and engineering capabilities have been filled via hiring or offshoring.

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B2B SaaS Case Study

Fractional Jobs recently helped Raven Health (healthtech SaaS), hire a Fractional Head of Sales. Their sales team was stuck, and leads weren’t converting. To fix this, they brought on a seasoned SaaS expert that made a few tweaks while working with the team 10 hrs per week.

Raven Health’s CEO said: “The amount of demo volume we've had come in has spiked since he arrived, and I've had to jump into inside sales and take a dozen or so demos a week to help the team. Good problem to have though!”

Read the full case study here.

Fractional Jobs also helped:

Wynd Labs (data SaaS) hire a Fractional Head of Talent Acquisition for 15 hrs per week.
LeaseUp (proptech SaaS) hired a Fractional CTO for 10 hrs per week.

All with similar results.

Get help hiring a fractional exec for your B2B SaaS startup, learn more here.

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Who Wrote This Guide?

I’m Taylor Crane, founder of Fractional Jobs (the site you’re reading this on!).

I’ve helped 100+ companies hire fractional execs and other fractional talent. I also spent a year as a Fractional Head of Product.

I intimately understand how fractional work works from both sides of the table. And this guide is meant to help everyone get up to speed on the fractional world, quickly.