Why Your LinkedIn Isn’t Generating Leads (And What To Fix First)

Josh Hannen is the LinkedIn coach for Fractionals Execs. Backed by a decade spent growing audiences, he teaches fractionals how to win clients from LinkedIn. His LinkedIn Lead Engine program recently helped a fractional COO drive 12 qualified leads after just 4 weeks in the program.

Josh is also offering a ​$49 Pipeline Audit​ for Fractional Jobs subscribers (normally $350). You’ll get a personalized audit showing exactly what’s holding you back on LinkedIn.

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Fractional Executives say the same thing to me all the time:

“Josh, I’m on LinkedIn every day, but I’m not getting any business from it.”

A lot of them blame the platform. They assume LinkedIn is saturated, broken, or only works if you’re using it for 8 hours a day.

But almost every time, I explain the same thing:

LinkedIn isn’t broken. But the way they’re using it probably is.

When you look under the hood, the patterns are incredibly consistent.

There are 4 places where things usually fall apart, and once you understand them, you can see why you’re not getting leads (and what you need to fix first)
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1. Your positioning is unclear

Most fractionals have a great offer.
They just don’t articulate it in a way that makes it easy for their buyers to understand.

Examples of where this shows up:

• Vague or unengaging headlines
• Generic About sections 
• Niche is implied but not stated
• Unique advantages aren’t highlighted
• Featured sections not used to highlight offering

If a founder lands on your profile and can’t answer the following questions in 5 seconds:

• Who do you help?
• What problem do you solve?
• Why should they trust you?

…they aren’t going to scroll through your profile, read your posts, or DM you.

Without clear positioning, LinkedIn does not work. 
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2. Your content doesn’t speak to your ideal client

This is the most common pattern I see.

Fractionals post:

→ general advice

→ educational articles

→ industry commentary

All potentially useful, but none of them target your ideal client.

LinkedIn only works when your content speaks directly to:

→ your ICP’s pain points, their current predicament & their lived experience. 

If your ideal client doesn’t get the “this is how I feel” tingle, they’ll happily scroll onwards.
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3. Your writing loses attention 

Fractionals often have amazing content ideas, but still lose people because: 

• the hook is weak
• sentences are complicated
• there’s no clear story arc
• the value is buried in jargon
• the post tries to say too much at once
• there’s no clear takeaway for the reader
• the tone feels detached or overly formal
• they assume the audience has context they don’t

Fractionals don’t need to sound clever.
They just need to make complex ideas easy to understand.
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4. You aren’t building a pipeline

This is the silent killer.

Trying to generate leads from posts alone is a risky strategy.

Because if you’re not:

• turning profile views into conversations
• replying to warm comments
• moving people from posts → DMs → calls
• following up in a natural way
• paying attention to demand signals

…you’re relying on your content to do the entire sales job on its own.

Most fractionals don’t have a system in place to build a pipeline through the DMs & comment sections. 
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So what should you fix first? 

Every fractional exec has a different bottleneck.

For some, it’s the headline.
For others, it’s unclear content or a missing DM rhythm.
For many, it’s a mix of all four systems not working in unison.

If you’re unsure where your biggest gap is, I’m offering a $49 LinkedIn Pipeline Audit to Fractional Jobs readers.

You’ll receive a personalised audit & video showing:

• Why your LinkedIn isn’t converting
• How your profile is perceived
• Which posts are working & which aren't
• Where your writing loses readers
• Why your DMs aren’t turning into calls
• Your #1 highest-impact fix

All delivered in 72 hours.

If LinkedIn isn’t driving the leads it should, this will show you why and what to do next.

Get your personalised audit here.