Nurturing Culture in Fractional Work Environments

Dilara Cossette
March 24, 2024
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Nurturing Culture in Fractional Work Environments

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Dilara Cossette, founder and fractional head of demand generation at Focus Image Pro, specializes in helping B2B SaaS organizations with their growth marketing initiatives. She advocates for trust, respect, transparency, and empathy within her demand generation strategies, believing that these values enhance collaboration between sales and marketing teams and deliver exceptional outcomes for the organizations she partners with. For more insights, follow Dilara on LinkedIn.

Nurturing Culture in Fractional Work Environments

In today's fast-changing business environment, the concept of fractional work has been gaining momentum, offering a flexible approach to the hiring process. This blog post is tailored for individuals already engaged in the fractional workspace and businesses considering this work model. 

In this post we'll look at re-investing in certain core values within a company's culture is beneficial when bringing on fractional leaders into an organization.

What is Fractional? 

Fractional work represents a strategic approach to talent engagement, where seasoned professionals contribute to your organization. Unlike traditional freelancing, which often involves short-term, project-specific engagements, fractional work enables professionals to integrate more deeply into your team on a part-time basis. This fosters sustained collaboration, merging the external adaptability of freelancers with the committed involvement of full-time employees. This method enables longer-lasting teamwork, connecting the external flexibility of a freelancer with the dedicated participation of a full-time employee.

For a deeper dive on fractional work, check out “What is Fractional Work?”, and “Why Should I Hire a Fractional Employee?”.

Workplace Culture

The foundation of any successful team is its culture that enhances happiness, drives performance, and retains talent. This is true in any work environment, and needs particular attention in partnerships with fractional experts. A team's culture is all about the vibe of the group. It's what makes people happy to work, do well in their jobs, and stick around. When hiring fractional, re-focusing on culture is crucial because everyone might not be working in the same place or the same hours. But the right culture can make everyone feel part of the team.

The Core Values


Trust is the core foundation in every fractional relationship. After all, fractional leaders join companies with a fraction of their time and are expected to add expert-level value quickly. The stakes are high, so the trust must be too.  Establishing a base where everyone has faith in each other’s skills and commitment requires transparent, straightforward communication and a shared objective. It's important to talk openly and make sure everyone knows the goals. This helps build a strong foundation of trust.


Cultivating a culture that respects each individual's unique contributions is crucial, and especially so when the work is fractional. Just like one would with full-time work, recognizing achievements, offering constructive feedback, and embracing diverse perspectives are crucial for creating an environment where everyone feels valued. It's important to value what everyone brings to the table. Celebrating wins, giving helpful feedback, and listening to different ideas are all ways to show respect. This makes sure everyone feels valued and happy to be part of the team.


It goes hand-in-hand with trust. The fractional world is new. The best way to avoid misunderstandings is through ultra transparency. Ensure clear communication that keeps everyone informed, regardless of their role or location. Frequent updates, transparent decision-making, and opportunities for feedback foster a sense of connectivity and alignment among all members. Keeping everyone in the loop is key. This means sharing updates, explaining decisions, and giving everyone a chance to speak up. It helps everyone feel connected and important, no matter where they are or what they're working on.


Integrating empathy into the workplace involves understanding and sharing the feelings of others. In fractional work, where physical distance and hours of overlap can be a factor, always ensure that every team member feels heard, supported, and connected. It encourages a supportive environment where individuals can express concerns and celebrate successes together.

I’ve found that the key to successful fractional collaboration lies in a balanced blend of trust, respect, transparency and empathy. Implementing these core values not only boosts team collaboration but also drives the team toward the company's success.

Exploring the potential for a fractional hire on your team? Or seeking guidance on nurturing a positive team culture in a fractional environment? Contact us at, we’re happy to chat.

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