Head of Growth

About The Job

Head of Growth (Part-Time) – Fashion E‑commerce

Remote |  1–1.5 days/week | Reports to Managing Director

Kate Barton is a fast-growing womenswear brand known for limited-run collections, elevated essentials, and a highly engaged community. We’ve built strong foundations in brand and product — now we’re ready to scale growth with the same precision and creativity.

We’re looking for a strategic, hands-on Fractional Head of Growth to lead customer acquisition, retention, and performance marketing across all digital channels. This is an opportunity to shape a key function during a pivotal growth phase.

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What You’ll Do

• Own the end-to-end growth strategy — from first click to repeat purchase
• Lead paid media performance (Meta, TikTok, Google, Pinterest)
• Manage CRM and lifecycle marketing (Klaviyo)
• Run creative testing and work closely with our content team
• Optimise landing pages, PDPs and funnel conversion
• Monitor and report on key KPIs: CAC, LTV, ROAS, AOV, CVR
• Collaborate across trading, brand and product teams

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Who You Are

• 4–8 years in performance/growth marketing, ideally in fashion, lifestyle or beauty
• Paid media expert with strong creative instincts
• Data-driven and commercially sharp
• Hands-on with Shopify, Klaviyo, GA4, and Meta Ads
• Great communicator and collaborator

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What Success Looks Like

• Reduced CAC and higher LTV
• Scalable, predictable revenue growth
• Clear reporting frameworks and confident forecasting
• Rapid, thoughtful testing without compromising brand

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Why Join Us

• Founder-led brand in a high-growth phase
• Real input at strategy level
• Creative, collaborative, remote-first culture
• Flexible working, strong momentum

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How to Apply

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