Director of Growth

About The Job

Location: Remote

Reports To: Founder

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Overview

Thigh Society is looking for a commercially-driven, analytically-minded Fractional Director of Growth to take full ownership of our forecasting, performance modeling, and budget strategy. This is a fractional leadership role for someone with a proven track record scaling DTC brands profitably, and a clear understanding of how to tie spend to outcomes across Meta, Google, email, and more.

You’ll be the architect of growth: setting our revenue targets, mapping the path to hit them, and ensuring spend aligns with ROAS, CAC, and LTV benchmarks. You’ll also play a lead role in our Shopify 2.0 re-platforming, helping ensure we’re building an infrastructure designed for scale. This is a strategic and high-impact role that gives you a seat at the table, with the opportunity to directly shape the future of a brand already beloved by its customers.

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Key Responsibilities

• Lead forecasting, revenue pacing, and scenario modeling for the business
• Build and manage marketing spend models across paid and organic channels, grounded in ROI
• Set and track profitability targets across Meta, Google, email, SMS, affiliates, and more
• Own and improve reporting systems currently distributed across team members
• Translate performance data into clear growth recommendations for both leadership and channel teams
• Work closely with the Marketing Manager to align execution with commercial targets
• Identify opportunities to drive more organic growth through SEO, evergreen campaigns, and content
• Build scalable systems that support channel testing, creative iteration, and data transparency
• Help guide the Shopify 2.0 replatforming process from a growth and commercial lens
• Serve as a strategic partner to the Founder & CFO/COO across all areas of growth and revenue

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What We’re Looking For

• 8+ years of growth experience in DTC, ideally within a founder-led or high-growth startup environment
• Deep understanding of unit economics, CAC, LTV, ROAS, and contribution margin, and how to manage them across the marketing ecosystem
• Proven experience owning large-scale Meta and Google budgets ($10M+)
• Hands-on forecasting and scenario modelling experience
• Familiarity with organic strategy and SEO performance levers in a performance environment
• Comfortable working with imperfect data and building the infrastructure needed for clarity
• Strong communicator who brings clarity to complexity and confidence to decision-making
• Entrepreneurial, strategic, and hands-on when it counts

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Nice to Have

• Experience supporting or leading a Shopify 2.0 replatform
• Familiarity with creative performance frameworks for UGC and influencer content
• Experience supporting brands with single-category, problem-solution positioning

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How to Apply

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